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Senin, 19 Juli 2010

Honda decided to stop production of the Acura RL

Honda decided to stop production of the Acura RL, starting this year. In fact, already 14 years since it was launched in 1966, a premium sedan that enliven the United States car market.

In their home country, Acura RL marketed under the name Honda Legend. According to local media the Nikkei, the termination is due to decline in prestige and market share. Acura TL consumers prefer more competitive.

In addition to Acura, cessation of production is also imposed on gasoline-powered Civic sedan to the U.S. market. Focus, the better for the Japanese domestic market. In the new business strategy of the Honda Civic hybrid only model to market until the latest model was launched in 2011 to come. Another model which also halted production, Elysion minivans.

Honda was a unique strategy spelled out, because before 2011 Acura RL for production have been caught a camera doing  test on the road. Well, why the product is ready issued precisely discontinued?

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